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1 direct response marketing
Mktgthe use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.The ultimate business dictionary > direct response marketing
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2 direct action marketing
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3 direct response advertising
Mktgthe use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.The ultimate business dictionary > direct response advertising
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4 direct marketing
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5 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
6 push and pull strategies
Mktgapproaches used as part of a marketing strategy to encourage customers to purchase a product or service. Push and pull strategies are contrasting approaches and tend to target different types of consumers. A pull strategy targets the end consumer, using advertising, sales promotions, and direct response marketing to pull the customer in. This approach is common in consumer markets. A push strategy targets members of the distribution channel, such as wholesalers and retailers, to push the promotion up through the channel to the consumers. This approach is more common in industrial markets. -
7 WRF
abbr. E-comWeb response form: a Webbased form designed to collect site-visitor contact and other information. A WRF often forms part of a landing page or termination point of a Web site address intended to funnel response not just from a Web site but also from traditional direct marketing material.
См. также в других словарях:
Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
direct response marketing — /daɪˌrekt rɪ spɒns ˌma:kɪtɪŋ/ noun same as direct response advertising … Marketing dictionary in english
Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… … Wikipedia
direct response advertising — ➔ advertising * * * direct response advertising UK US noun [U] (also direct response marketing) MARKETING ► a form of advertising by which the customer can reply to show interest in a product or service, by filling in a form, phoning a number,… … Financial and business terms
Direct-Response-Werbung — Als Direktmarketing (auch Direct Response Werbung) oder Dialogmarketing wird innerhalb der Marktkommunikation des Marketing jede Werbemaßnahme bezeichnet, die eine direkte Ansprache des möglichen Kunden mit der Aufforderung zur Antwort enthält.… … Deutsch Wikipedia
direct-action marketing — /daɪˌrekt ˌækʃən ma:kɪtɪŋ/ noun same as direct response advertising … Marketing dictionary in english
direct response ad — UK US noun [C] MARKETING ► an advertisement to which a customer can reply to show interest in a product or service, by filling in a form, phoning a number, sending an email, etc.: »When you use a direct response ad in any media, you must include… … Financial and business terms
direct-response — adjective Date: 1976 of or relating to direct marketing < direct response advertising > … New Collegiate Dictionary
direct response agency — /daɪˌrekt rɪ spɒns ˌeɪdʒənsi/ noun a company which provides direct marketing services to its clients such as database management, direct mail, and response collecting … Marketing dictionary in english
Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of … Wikipedia